How to Discover Popular Topics & Keywords for Your Content Strategy

Want more people to visit your website? Then you need to write content around what people are actually searching for. This is where keyword research becomes crucial.

Why Keyword Research Matters

Keyword research helps you understand:

What your target audience is searching for on Google and YouTube
Which topics are trending in your region or niche
How to get more visibility in search engine results

Tip: Writing content without keyword research is like opening a shop with no signboard. People won’t find you.

Free Tools to Find Trending Topics & Keywords

1. Google Trends

Discover what’s trending globally or in specific countries. Ideal for spotting new opportunities.

2. Ubersuggest

Provides keyword suggestions, monthly search volume, competition level, and even shows what keywords your competitors are ranking for.

3. AnswerThePublic

Visualizes common questions people ask based on a keyword. Great for building FAQ sections or blog posts.

4. KeywordTool.io

Generates long-tail keyword ideas from Google, Bing, Amazon, YouTube, and more. Especially useful for e-commerce or YouTube channels.

5. Google Search Console

If you manage a website, this free tool shows what keywords people used to land on your pages, along with impressions and click-through rates.

How to Use These Tools

Start with a broad topic (e.g., "Pakistan tours", "Shrines", "Eid celebrations")
Check suggestions, questions, and trends
Pick keywords with good volume and low-to-medium competition
Write helpful, unique content around those keywords

Bonus: Check What People Ask on Google

When you search something on Google, look for:

Autosuggestions while typing
The "People Also Ask" box
Searches at the bottom of the page

These are real questions people are asking—and excellent blog topics.

Track Your Progress

Once you've published content, keep track of performance using:

Final Advice

Don't guess—research. Let real data guide your content strategy. With smart keyword research, you'll create articles that bring real traffic to your website.

Written for: Exalogics.com | By Jamal Panhwar | With support from ChatGPT